Add Meta Tags To Improve Blog's SEO


Meta tags can be used to put keywords and descriptions that related to the website topics. But since some search engines analyze NO keywords and description for their page rankings, These meta tags are hardly focused by most bloggers.

It's clear that the biggest search engine like Google doesn't analyze keywords and decsriptions in their page ranking calculation (http://googlewebmastercentral.blogspot.com/2009/09/google-does-not-use-keywords-meta-tag.html).

However the meta tag for descriptions is still looked up by Google and used as snippets in Google SERP (like below image).


On the other side, As stated by Bing's Senior Product Manager, Duane Forrester; Bing analyzes keywords in their page ranking calculation regardless of other search engines who disregard this kind of meta tag (http://www.webmasterworld.com/google/4354098.htm).

I'll make this statement: meta keywords is a signal. One of roughly a thousand we analyze.

Getting it right is a nice perk for us, but won't rock your world. Abusing meta keywords can hurt you.

SEO for Bing - a discussion with Bing's Duane Forrester [webmasterworld.com]
To add meta tags for keywords and descriptions, Please follow these steps carefully :
  • Log in to Blogger.
  • Choose Template > Click Edit HTML > Proceed
  • Use Ctrl+F function to find this line of codes : 
<head>
<b:include data='blog' name='all-head-content'/>
<title><data:blog.pageTitle/></title> 
 Copy paste the following codes right below <title><data:blog.pageTitle/></title> :
<b:if cond='data:blog.url == data:blog.homepageUrl'>
<meta content='Place your blog description here' name='description'/>
<meta content='Place your blog keywords here(separated by commas)'
name='keywords'/>
</b:if>
Replace the red letter with your descriptions and keywords.

Descriptions should be below 200 characters so they won't confuse the search engine bots.
You can use this tool to check your description's characters : Online Meta Tag Analyzer.


The meta tags should look like this in your template editor :


Save your template after all codes placed properly.

Please note, The description meta tag in this page is only for your homepage URL (i.e http://digita7seven.blogspot.com).

To add descriptions meta tag for individual post in blogger blogs, You can add them manually from your post editor :


1st page google ranking


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