Optimize SEO With TITLE Tag

Happy New Year to all of you with best wishes for everything you do in 2013 !

In this very first day of the new year, I'm going to write about the title tag that applied to all your posts in blogger. This title tag is pretty important to improve your site's SEO. 

Title Tag is the most important key factor for a successful Search Engine Optimization of your website. This is because the title tag is seen by search engine crawlers first before any other things in SERP (Search Engine Result Page). This title tag is also calculated in the page ranking.

Unlike the title tag, Meta tags for description and keywords have been long ignored in the ranking by most search engines including the big G (Read here : http://googlewebmastercentral.blogspot.com/2009/09/google-does-not-use-keywords-meta-tag.html).

The title tag is placed under the <head> code and above the meta keywords and description of your blog. It usually consists of 15-55 characters (better with the maximum of 80 characters for "robots friendly" title tag).

The simple understanding of the title tag is as shown in below image :

The title tag is not a meta tag since it's in the website title section but title tag generates the title for your blog posts in the search result.

Some bloggers will probably find this error when they use ONLINE META TAG ANALYZER : "Found no title. The title is used by most search engines. Consider to add a title".

So here's how to fix the error and add a title for all your posts :  

There are two ways of adding the title tag according to the need of your site's SEO. I'd prefer the second option but i'm giving you 2 alternatives :

1. Put the title tag followed by blog name

You can check this post about how to put the title tag followed by blog name : Optimize Your Post Title By Making It Appear First Before Your Blog Name

If your blog name has related keywords to all your blog posts, I suggest you using this tag method as described in below image.

To shorten the blog name with your desired keywords (only applied to the post title), Find this line of codes :


Replace the the entire line of <data:blog.pageTitle/> with your text.

2. Put only your post title in the search result

If you want to put only the title of your post in the search result, You can put these codes after the <head> : 

<b:if cond='data:blog.pageType == "item"'>
The codes should be located in here : 

The tab in your browser will then show your page like this : 

Now if you use the online meta tag analyzer, The title tag will be detected : 

The reason why i choose the second method is because it's not necessary to talk about your blog in your post. You will have more space for the post title. 

Save your template to make all changes take effect.

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